Basic principles of Search Engine Optimization

The creation of a web presence is primarily for users, not search engines.

Avoiding tricks designed to improve search engine ranking.

We always have to be able to explain our approach to a competing website operator or a Google employee with a clear conscience.

Is the design of the website beneficial for the users?

Would I also design it like this if there were no search engines?

A website should be unique, rich in content, valuable and engaging.

A website should be designed so that it stands out from others in its field.

SEO areas

Usually search engine optimization is divided into the following areas:

Keywording: development of keyword strategies

Technical optimization such as sitespeed, crawling and indexing

On-Page optimization: content, metadata, structure

Content marketing: Attract users through meaningful content

Mobile SEO: Mobile optimization and mobile friendliness

Off-page optimization: internal and external linking

The above-mentioned subjects are carefully considered with every customer order.